Home Technology Specialists of America (HTSA) has named Shaun Schuetz managing director, the next step in a leadership transition the buying group first disclosed earlier this year. Schuetz takes the role October 1 and is slated to become executive director on January 1, 2027. The consortium also announced that Ellie Doherty will join in the newly created position of director …

The next chapter for the Home Technology Specialists of America is starting to take shape. HTSA has appointed Shaun Schuetz as Managing Director, continuing the planned leadership transition the group first announced in July. Schuetz officially steps into the Managing Director role on October 1 and is slated to become Executive Director on January 1, 2027.Read More

Home Technology Specialists of America (HTSA) has announced an expanded leadership structure for the organization, naming Shaun Schuetz as managing director while also appointing Ellie Doherty to a new leadership role and promoting Jordan Fuchs.Read More

It took a few years, but the work is finally paying off for HTSA and Tom Doherty, director of technology initiatives for the group, when it comes to the major emphasis on the lighting category. During their recent Spring Conference, we sat down with Tom to talk about the results the group’s dealers are seeing across the board because of …

The Home Technology Specialists of America (HTSA) represents some of the finest technology design and system integration firms in the country. They work closely with the design-build community to enhance design goals and elevate lifestyle experiences in the built environment. They create a sense of wonder for their clients with intuitive interfaces and imaginative lighting solutions. In fact, ‘Wonder’ was …

HTSA members are often considered the best of the best in custom integration. Many have been around since the start of the industry, and over that span of time, they’ve watched the technology, and their roles as experiential stewards in the home, evolve into the modern CI space. They’ve seen business evolve from the early days of home audio and theater, …

When it rebranded the old HTSA logo some time ago now, the group intended to capture visually the idea of staying ahead of the curve and maintaining a mindset of consistent growth. And grow consistently, they have – in many ways. For starters, as someone who’s been away from this particular event for a handful of years, the thing that struck …

Buying group meetings, like HTSA’s 2024 Fall Conference, held Oct.15-17, near Denver, CO, are an opportunity for business and technical education, peer networking, and for integrator members to gain product insights from their vendor partners. The mood of these events is almost always upbeat, but a positive or negative “state of the business report” can definitely set the tone the …

Running an integration firm is a very busy job, with integrators required to be fluent in multiple disciplines such as audio, video, security, automation and of course lighting. Learning about the sea of products and standards in those fields is just as taxing. Then comes the actual business operations side of running a business. Payroll, human resources, budgeting, accounting, sales, …

HTSA may technically be one of the smaller buying groups in the custom smart home market, but its members sure did learn a lot about one another at the group’s Fall Conference in Broomfield, Colo. The sometimes contentious relationship between different entities in this industry can derail projects and ultimately threaten the end user experience. A manufacturer unresponsive to the urgent …