When it rebranded the old HTSA logo some time ago now, the group intended to capture visually the idea of staying ahead of the curve and maintaining a mindset of consistent growth. And grow consistently, they have – in many ways.
For starters, as someone who’s been away from this particular event for a handful of years, the thing that struck me most was how the show itself has grown. The Vendor Fest, a staple of an HTSA Spring Conference, has ballooned into a mini trade show of sorts with dozens of vendor partners participating; the demo rooms throughout the venue featured a collection of new and unique vendor collaborations; the number of attendees was up; and the team behind HTSA itself has grown as well.
Business among the group’s members in booming as well. During the event’s General Session, HTSA Executive Director Jon Robbins reported that the past few months have been much better than expected. To close out 2024, HTSA members’ business was up over 7 percent, while January and February of this year performed 25 percent better than the same period last year, according to Robbins.
About Home Technology Specialists of America (HTSA)
Home Technology Specialists of America, Inc. (HTSA) is an international trade consortium of the finest residential technology retail and custom integration specialists across the U.S. and Canada. HTSA members design, specify, install and service the finest premium, high-performance technology solutions for the residential and commercial channels. Today's sophisticated networked systems demand a highly trained, professional installation specialist. Whether it’s smart home automation, dedicated media rooms & theaters, lighting fixtures & systems, or high-res whole-house AV networks - HTSA members will professionally interface products and integrate sub-systems with compelling designs for the home, at the office, or on the go. HTSA is proudly member-owned and offers industry-best programs with the leading technology brands. With a renowned team of brilliant educators on staff who create unparalleled proprietary educational programs, HTSA is instrumental in driving the success of all consortium members. To learn more about HTSA, see: www.htsa.com or connect with us on Facebook and Instagram.
About CATalyzing Communications, Inc.
CATalyzing Communications, Inc. (CCI) is a passionate, award-winning marketing agency that offers the most exclusive, personalized services in the residential and commercial technology industry. Serving consumer electronics integration companies, trade groups, industry publications and manufacturing vendors, CCI offers a uniquely 360-degree view and expertise unmatched by any other industry marketing firm. Clients have included brands such as Sony, LG, HTSA, Salamander Designs, ELAN, Panamax/Furman, Savant, Sonance and many more. CCI is heralded for their customized approach that does not use cookie cutter templates. Every marketing effort is designed to help clients develop their unique brand, voice and to escalate sales. The company provides turnkey services including digital and traditional marketing, content development, PR, social media, blogs, websites, branding, channel development and beyond. Cat Toomey, Founder, has held executive positions with major technology companies and leverages her experience to help others drive their companies to leading positions.
