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Former Sony Exec Outlines Content Management Opportunities at HTSA Spring Conference

Marc Finer, founder and director, Communication Research, says integrators can help homeowners understand today’s myriad of entertainment services and provide service management to clients that deliver additional revenues to their companies.

Jordan FuchsArticles

At the recent HTSA Spring 2022 conference in Fort Lauderdale, Fla., Finer — who currently serves as the founder and director at Communication Research — outlined his career in electronics, which spans from the launch of the CD format all the way to today’s proliferation of streaming services. 

Finer, along with the discussion moderator Tom Doherty, director of new technology initiatives for the HTSA, pointed out the CD format represented the first real value proposition for the home entertainment industry.

 
 

About Home Technology Specialists of America (HTSA)

Home Technology Specialists of America, Inc. (HTSA) is an international trade consortium of the finest residential technology retail and custom integration specialists across the U.S. and Canada. HTSA members design, specify, install and service the finest premium, high-performance technology solutions for the residential and commercial channels. Today's sophisticated networked systems demand a highly trained, professional installation specialist. Whether it’s smart home automation, dedicated media rooms & theaters, lighting fixtures & systems, or high-res whole-house AV networks - HTSA members will professionally interface products and integrate sub-systems with compelling designs for the home, at the office, or on the go. HTSA is proudly member-owned and offers industry-best programs with the leading technology brands. With a renowned team of brilliant educators on staff who create unparalleled proprietary educational programs, HTSA is instrumental in driving the success of all consortium members. To learn more about HTSA, see: www.htsa.com or connect with us on Facebook and Instagram.

 
 

About CATalyzing Communications, Inc.

CATalyzing Communications, Inc. (CCI) is a passionate, award-winning marketing agency that offers the most exclusive, personalized services in the residential and commercial technology industry. Serving consumer electronics integration companies, trade groups, industry publications and manufacturing vendors, CCI offers a uniquely 360-degree view and expertise unmatched by any other industry marketing firm. Clients have included brands such as Sony, LG, HTSA, Salamander Designs, ELAN, Panamax/Furman, Savant, Sonance and many more. CCI is heralded for their customized approach that does not use cookie cutter templates. Every marketing effort is designed to help clients develop their unique brand, voice and to escalate sales. The company provides turnkey services including digital and traditional marketing, content development, PR, social media, blogs, websites, branding, channel development and beyond. Cat Toomey, Founder, has held executive positions with major technology companies and leverages her experience to help others drive their companies to leading positions.