HTSA Kicks Off 2022 With New Dealer Members and Public Relations Firm, Advanced Relationship Tools and Other Business Builders

Executive Director Jon Robbins announces exciting plans are in place for another prosperous year ahead, and welcomes three new members

Jordan FuchsPress Releases

CHICAGO, IL, January 11, 2022:  Jon Robbins, Executive Director of Home Technology Specialists of America (HTSA), the industry’s foremost international trade consortium of premium residential technology retail and custom integration specialists, today announced a strong kickoff to 2022 including the addition of three new members, and foreshadowed excitement to come for the year. The new members are Chelsea Audio Video of Beaverton, OR, Integrated AV of Edmond, OK and Opus Audio Video Control located in North Haven, CT. HTSA adds best-in-class dealers only when it finds premium partners that can contribute to the steadfast goal of maintaining thought leadership and position with the finest vendors, dealers, education and programs.

Chelsea Audio Video has been providing unparalleled expertise to their customers for decades and is heralded for their dedication to customer satisfaction. Integrated AV offers a wide range of services to their clients, including HVAC and backup generators, in addition to top-shelf home automation and AV integration. Opus AVC, established in 1990, specializes in multi-room music and video systems, home theater, lighting and shade control and security integration. These companies serve mid to upper-end clientele seeking high-performance AV and smart homes.

Also today, HTSA announced the appointment of CATalyzing Communications, Inc. (CCI) as the new PR and social media firm of record effective January 2022. CATalyzing has been the primary marketing resource for HTSA since 2016 and has contributed key HTSA engagement initiatives including HTSA’s website, unparalleled online B2C Technology Budgeting Tool, dealer co-branded Home Technology + Lifestyle Guide, Insight Magazine creative and an array of exclusive HTSA dealer and vendor content for all platforms.

“We welcome our three new members who are joining at the ideal time to enjoy HTSA’s ever-evolving programs, market leading training and services, and the many new benefits we have planned for the coming year,” said Jon Robbins, Executive Director of HTSA. “Leveraging our unique foundation of ideas and activities coordinated with CATalyzing Communications, our initiatives for the year are set to be even stronger and more compelling than ever. We are energized, enthusiastic and fully embracing 2022."

HTSA closed 2021 releasing a new Building Client Loyalty Playbook devoted to furthering its dealer members’ progress and success. Created by Keith Esterly, Chief Learning Architect, this resource is another true industry first and has been so well received, HTSA had a second production run in the same month.

HTSA dealer members are the world's finest custom and retail integration companies and span 40 states with 150 showrooms across the US and Canada. Coupled with best-in-class vendors and training, HTSA’s mission is to remain Ahead of the Curve as the industry’s foremost international trade consortium.

 
 

About Home Technology Specialists of America (HTSA)

Home Technology Specialists of America, Inc. (HTSA) is an international trade consortium of the finest residential technology retail and custom integration specialists across the U.S. and Canada. HTSA members design, specify, install and service the finest premium, high-performance technology solutions for the residential and commercial channels. Today's sophisticated networked systems demand a highly trained, professional installation specialist. Whether it’s smart home automation, dedicated media rooms & theaters, lighting fixtures & systems, or high-res whole-house AV networks - HTSA members will professionally interface products and integrate sub-systems with compelling designs for the home, at the office, or on the go. HTSA is proudly member-owned and offers industry-best programs with the leading technology brands. With a renowned team of brilliant educators on staff who create unparalleled proprietary educational programs, HTSA is instrumental in driving the success of all consortium members. To learn more about HTSA, see: www.htsa.com or connect with us on Facebook and Instagram.

 
 

About CATalyzing Communications, Inc.

CATalyzing Communications, Inc. (CCI) is a passionate, award-winning marketing agency that offers the most exclusive, personalized services in the residential and commercial technology industry. Serving consumer electronics integration companies, trade groups, industry publications and manufacturing vendors, CCI offers a uniquely 360-degree view and expertise unmatched by any other industry marketing firm. Clients have included brands such as Sony, LG, HTSA, Salamander Designs, ELAN, Panamax/Furman, Savant, Sonance and many more. CCI is heralded for their customized approach that does not use cookie cutter templates. Every marketing effort is designed to help clients develop their unique brand, voice and to escalate sales. The company provides turnkey services including digital and traditional marketing, content development, PR, social media, blogs, websites, branding, channel development and beyond. Cat Toomey, Founder, has held executive positions with major technology companies and leverages her experience to help others drive their companies to leading positions.