To say that the coronavirus situation was a challenge is an understatement, but the Home Technology Specialists of America (HTSA) was up to the challenge and able to help its members stay focused, informed and growing in 2020 by constant refinement of its programs.
Early on in the pandemic, HTSA’s Board of Directors and Leadership developed a strategic plan of action that addressed both the business and health perspectives.
The group admits there was a bit of a fear factor in the early days of COVID-19, as everyone struggled to understand the coronavirus, its nature, its impact, how to adjust operations in the face of the ever-changing recommendations from the CDC, WHO, and a plethora of state and local health officials. So early on, HTSA leadership sought to address these concerns and keep members focused on their businesses.
About Home Technology Specialists of America (HTSA)
Home Technology Specialists of America, Inc. (HTSA) is an international trade consortium of the finest residential technology retail and custom integration specialists across the U.S. and Canada. HTSA members design, specify, install and service the finest premium, high-performance technology solutions for the residential and commercial channels. Today's sophisticated networked systems demand a highly trained, professional installation specialist. Whether it’s smart home automation, dedicated media rooms & theaters, lighting fixtures & systems, or high-res whole-house AV networks - HTSA members will professionally interface products and integrate sub-systems with compelling designs for the home, at the office, or on the go. HTSA is proudly member-owned and offers industry-best programs with the leading technology brands. With a renowned team of brilliant educators on staff who create unparalleled proprietary educational programs, HTSA is instrumental in driving the success of all consortium members. To learn more about HTSA, see: www.htsa.com or connect with us on Facebook and Instagram.
About CATalyzing Communications, Inc.
CATalyzing Communications, Inc. (CCI) is a passionate, award-winning marketing agency that offers the most exclusive, personalized services in the residential and commercial technology industry. Serving consumer electronics integration companies, trade groups, industry publications and manufacturing vendors, CCI offers a uniquely 360-degree view and expertise unmatched by any other industry marketing firm. Clients have included brands such as Sony, LG, HTSA, Salamander Designs, ELAN, Panamax/Furman, Savant, Sonance and many more. CCI is heralded for their customized approach that does not use cookie cutter templates. Every marketing effort is designed to help clients develop their unique brand, voice and to escalate sales. The company provides turnkey services including digital and traditional marketing, content development, PR, social media, blogs, websites, branding, channel development and beyond. Cat Toomey, Founder, has held executive positions with major technology companies and leverages her experience to help others drive their companies to leading positions.
