Welcome to Home Technology Specialists of America

How familiar are you with buying groups in the consumer electronics industry? If the answer to that question is “not very,” then you have nothing to unlearn. If, on the other hand, you have any measure of experience with buying groups, forget that past experience now. Imagine, instead, a marketing group. And, not just any marketing group – one made up of and run by peers, fellow custom home technology specialists and vendors, working closely together to educate and excite consumers about the benefits of a truly custom home electronics installation, and how it can enhance their lifestyles and day-to-day life.

At the heart of HTSA is a cooperative association – yes, a buying group – that leverages the strengths of a unified group, including many of the leading custom integrators and a select list of elite vendors, to increase buying power. What sets HTSA apart from other buying groups is far more. The purchasing relationship isn’t the point; it’s merely the starting point. HTSA helps our partners grow by providing unparalleled marketing tools – tools that enable our partners to best manage and market their business, efficiently and effectively, so they can spend their time servicing the clients, the homeowners, who should and do matter most.

HTSA embodies and unique creative and collaborative approach to marketing. Our private events foster an environment ideal for shared ideas and relationship building, all with the goal of helping our members, and the industry as a whole, grow toward a bigger, better, brighter future. We develop tools that focus on educating homeowners about the convenience, safety, elegance, energy savings, and the sheer fun of owning a smart, custom, connected home today, and the near-limitless possibilities for future expansion, enhancement, and scalability when an installation is done right.

Our members benefit from industry-leading marketing tools designed to help them reach, connect with, and better engage their customers, and the effectiveness of those marketing tools are reflected in the fact that the HTSA collectively boasts an incredibly coveted list of clients. We implement outreach programs aimed at easily and effectively improving local business. Then we provide the marketing tools, from lead generation and management to Web site support, SEO, and social media to make sure our members have ample time to provide their customers with the industry’s leading technology solutions, along with the ongoing support required to make each individual smart dream home a reality.