Benefits That Excite HTSA Members

Creating demand, leads and generating local business exposure are key benefits of the HTSA member offering. One element of our demand generation program includes a consumer-facing website about the use of technology for home living, is an educational platform, allowing consumers to review the capabilities of every HTSA Member. Consumers better equip themselves with new product knowledge and project case studies serve to show the use of technology in a meaningful way. Click on the videos to learn more

HTSA, a Foundation for Success

As a member of HTSA, you will receive effective, practical, and cutting-edge resources dedicated to your success. Our focus on selling and marketing strategies promotes continued growth, business innovation, and streamlined efficiencies that will allow your business to maximize profit opportunities.


HTSA offers a range of services to members including:

  • Group Vendor Programs
  • Lead Generation
  • Online Resources
  • Media Buying
  • Consulting
  • Custom Advertising & Marketing Services
  • Education & Training
  • Creative Development
  • Analytics
  • Store Merchandising
  • And More!

Member Lead Generation

Lead generation is one example of our member programs and unique to HTSA is our luxury lifestyle publication called HD Living. HD Living is a daily online source for home technology news, product reviews, lifestyle stories, music and movie reviews, and so much more. Fresh content delivers the latest trends in home technology including:

  • Lighting control
  • Environmental Design
  • Home automation
  • Indoor and outdoor audio video entertainment systems
  • Security and surveillance
  • Content (music, video, TV, games and more)
  • Mobile device integration
  • Emerging technologies

HD Living also features unique, state-of-the-art installations from leading interior integrators, interior designers and award-winning architects. HD Living strives to be the first publication to transform ‘high definition’ from a purely technical term to one that defines an exclusive, luxury lifestyle. We use our expertise in both the technical aspects of today’s products, combined with decades of our contributor’s industry experience, to review and recommend high-end retailers and custom installers across the country.