HTSA managing director Bob Hana kicked off the buying group’s Fall meeting in Chicago Tuesday with a “state of the union” address in which he stated that the association has “never been stronger.”
HTSA members, Hana said, currently touch 1.6 million customers, with most members ranking at the top of search results for their respective categories. Throughout the three-day conference, with the theme “Creative Collaboration,” HTSA will focus on “improving our business in the next 48 days.”
Hana also discussed HTSA’s recently announced partnership with CEDIA, in which group members will receive CEDIA credit for attending events, and the buying group’s IMPROVE Metrics Dashboard, which stands for “Incentive-based Measuring Performance and Rating Tool, Optimizing Value For Everyone.” The dashboard will launch in 2014.
Hana’s address was followed by a rollicking keynote from industry consultant Michael Heiss of M. Heiss on “Technology Today/Tomorrow.” Heiss warned attendees to avoid “Disintermediation”- defined as the cutting out of the middle man upon the arrival of new technologies- as well as harnessing disruptive technologies rather than falling victim to them.
Following the keynotes, attendees enjoyed a cocktail hour and dinner at Chicago’s famous Gibson’s Steakhouse. Stay tuned on the site for more live coverage of HTSA’s fall conference.