Category Archives: News

HTSA Opens New Facility in Barrington, Illinois

Chester Springs, PA – January 17, 2013 – Today, consistent with our strategy of growth and strengthening our HTSA organization, we’ve elected to close our Chester Springs, PA, office in favor of a newer facility located in Barrington, Illinois. Our new office provides an environment more conducive to our business needs, both now and in the future, allowing for growth, operational efficiencies and reflective of our members business.

Our new centralized facility consists of nearly 2,000 sq/ft of office, meeting and event space. Elegantly designed, the space is a unique build-out, architected to integrate vendor products and provide a location for product demonstrations and hosting affiliate and targeted associations. The new facility is open for business immediately to support our members. We will be available beginning this Monday, January 21st. Our new address is 18-6 East Dundee Road, Suite 140 in Barrington, Illinois 60010. Our new main office number is 847-852-4935. Our email addresses and cell phone numbers remain the same.

Though our PA staff will not be relocating to IL, we have new staff joining our team and are looking forward to this next chapter in the growth and success of HTSA. If you have any questions or concerns, please address them directly to me. Starting Monday, I can be reached also via the new office main number or on my direct office number which is 847- 852-4937. As a reminder, my cell is 847-924-6271 and my home office is 847-381-4550. You can also Kathleen Marini either at the new main office number or directly at her new direct office number which is 847-852-4938 or on her cell phone at 708- 205-9292 or via email at kathleen@htsa.net.

To learn more about The Home Technology Specialists of America and member benefits, please visit www.htsa.com .

About Home Technology Specialists of America

Home Technology Specialists of America (HTSA) is a national association of specialty retailers and custom integrators, who design, specify and install premier residential and commercial electronic systems. Ranging from home automation and media rooms to lighting control systems and multi-room audio, today’s digital living environments demand a specialist who helps connect the products in the home, at work or on the go, simply and correctly, while maximizing their performance. Join the conversation on Twitter or becoming a fan on Facebook.

Press Contact

Caster Communications 401-792-7080
Kimberly Lancaster klancaster@castercomm.com
Kelly Ahern kahern@castercomm.com

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HTSA Recognizes Top Vendors of 2012

Exemplifying excellence in both product development and customer service, Lutron is named HTSA 2012 Vendor of the Year. 

Chester Springs, PA – October 24, 2012 – The Home Technology Specialists of America (HTSA) is proud to announce the winners of their 2012 HTSA Vendor Awards. The annual HTSA Vendor Awards recognize those who have demonstrated dedication to member growth through the development of cutting-edge products and technologies, superior business practices, and overwhelming service and support for HTSA members.

“The HTSA Vendor Awards recognize those who have gone above and beyond to support the success and business growth of our members,” said Bob Hana, Managing Director of HTSA. “It is with the help of these manufacturers that specialty dealers and custom integrators can continue to effectively sell and serve today’s consumer, while providing dependable solutions that meet the growing needs of the connected home.”

HTSA is proud to name Lutron as its Vendor of the Year for 2012. From customized lead generation programs to cooperative marketing campaigns that help HTSA members find new customers in their unique markets, Lutron has invested their time and resources into programs that directly impact individual member business.

“Lutron has worked hard to drive new opportunities that both benefit and support HTSA members,” said Hana. “By forming authentic relationships with each retailer and integrator, Lutron has helped paved the way for successful collaboration and sustained business growth.”

Dana Innovations was presented with the Most Supportive Vendor of the Year Award for offering superior technical support, industry knowledge, and marketing best practices; while Epson was awarded Custom Vendor of the Year for their inspired product, sales and marketing contributions. The following vendors were also recognized at the HTSA Fall 2012 Conference specifically for their distinguished technical innovation.

Technology Innovation Awards:

  • Paradigm – Signature Series SUB 2
  • SONY – 4K Home Theater Projector
  • Runco / Planar – Clarity™ Matrix Video Wall
  • Sonance – SLS High-Out Speakers
  • Samsung – 75” ES9000 Smart TV
  • Stewart Filmscreen – Director’s Choice

Additionally, the HTSA recognizes one individual that has greatly exceeded their role within the organization, providing unwavering support, fresh ideas and promoting a collaborative spirit amongst both members and vendors with the HTSA Person of the Year Award. Kathleen Thomas, Vice President of Domestic Sales at AudioQuest is this year’s recipient.

“Audioquest and Kathleen in particular completely understand and embrace the spirit of HTSA, its meaning to the marketplace and the power of its members who continually share and support one another,” said Hana. “Kathleen has shown her dedication and personal willingness, always ready to cooperate in helping us achieve our mission as well as contributing unique ideas and resources. Bottom line, she gets it and actually does something about it.”

Closing out the HTSA Fall 2012 Conference was the opportunity to thank current HTSA President, Jon Robbins of Hifi House, for his overwhelming contributions and dedication to the organization.

“Jon has supplied invaluable creative vision and guidance in all aspects of HTSA’s marketing efforts, network and lead generation programs,” added Hana. “Under his direction, the HTSA Board has helped generate unlimited support for each and every member. From sharing collective ideas and resources to discussing effective sales and marketing best practices, Jon has helped forge new, long-lasting relationships among our vendors and members.”

Effective, January 2013, Joe Barrett of Barrett’s Technology Solutions will assume the role of Board President.

To learn more about the Home Technology Specialists of America, please visit www.htsa.com.

About Home Technology Specialists of America

Home Technology Specialists of America (HTSA) is a national association of specialty retailers and custom integrators who design, specify and install premier residential and commercial electronic systems. Ranging from home automation and media rooms to lighting control systems and multi-room audio, today’s digital living environments demand a specialist who helps connect the products in the home, at work or on the go, simply and correctly, while maximizing their performance. 

Join jour social communities via HDLiving.com, or by following the conversation on Twitter or becoming a fan on Facebook . 

Press Contact

Caster Communications 401-792-7080
Kimberly Lancaster klancaster@castercomm.com
Kelly Ahern kahern@castercomm.com

HTSA Fall Conference Tackles Lead Gen, Member Marketing and Emerging Technologies

Home technology specialists converge in Chicago to explore innovative new marketing initiatives aimed at enhancing the authority of the specialty retail and custom integration channel.

Chester Springs, PA – October 17, 2012 – The Home Technology Specialists of America (HTSA) descended upon Chicago last week to discuss the current state of the industry and its impact on their 2013 marketing roadmap.

Addressing a room of more than 140 custom integrators, manufacturers and trade media, Bob Hana, Managing Director of HTSA, redefined the role and purpose of the buying group, challenging members and vendors to think aggressively in terms of driving new demand.

“As a buying group we have outgrown the role of simply being an organization for buying stuff,” said Hana. “HTSA must now be a marketing engine to fill the business pipeline by teaming with our vendors and fully supporting our members as they work towards successfully growing their business.”

“Focused Energy”

Striving to meet the evolving needs of vendors and members alike, Hana addressed the need to shift the group’s focus by embracing emerging trends and technologies as well as increasing collaboration between vendors and members.

To assist members in the cultivation of new business, HTSA is also working with valued marketing partners, Netsertive and Revenew, whose services include content management and email marketing tools that feed consumer leads to its dealers. 

Utilizing a Blended Strategy

Just as consumer purchasing behaviors have evolved, so must the marketing tactics employed by the HTSA. Increased attention to Internet marketing and community building is helping HTSA members reach a new level of digital consumer. A blend of both optimized online content and print collateral materials play an active role in the HTSA’s revitalized marketing program:

  • HTSA’s new website includes a member portal enabling sign up for events.
  • HDLiving.com, an online community delivering fresh, relevant content
  • Strategic social media programs have grown both the HTSA and HDLiving social communities
    • The new 2013 HTSA Home Technology Guide is a 44-page printed leave-behind book aimed at inspiring and rousing clients into action.
    • Database marketing via Revenew allows HTSA members to create email, direct mail and social media marketing campaigns that can touch 600,000+ consumers.
    • Netsertive has implemented a wide range of local search and internet marketing programs that have driven a collective of business generating leads to members. 

Commitment to Continuing Education, Embracing Opportunities

Among the hottest topics discussed during the HTSA Fall Conference were the impact of disruptive technologies, disruptive business models, and most importantly the role of the Cloud. Rather than fearing these technology shifts, HTSA urges integrators to embrace them as huge opportunities, allowing members to fulfill a growing consumer need.

“The more confusion there is amongst consumers, the bigger the opportunity for the integrators to become the go-to specialists,” added Hana.

Experts from Netsertive, Quixel Research and Intercall addressed the impact of technologies such as 3D printing, nanotechnology, virtual reality and more, while thought leaders from Lutron and Control4 analyzed the effects of the Cloud on member businesses.

Overall, throughout the three day conference the mission was clear – embrace change, leverage new technologies and capitalize on new opportunities that enhance the integrator’s role within the connected home. “We are very, very serious about the direction of our organization and the clear benefits we bring,” concluded Hana.

To learn more about The Home Technology Specialists of America, please visit www.htsa.com. 

About Home Technology Specialists of America

Home Technology Specialists of America (HTSA) is a national association of specialty retailers and custom integrators, who design, specify and install premier residential and commercial electronic systems. Ranging from home automation and media rooms to lighting control systems and multi-room audio, today’s digital living environments demand a specialist who helps connect the products in the home, at work or on the go, simply and correctly, while maximizing their performance. Join the conversation on Twitter or becoming a fan on Facebook. 

Press Contact

Caster Communications 401-792-7080
Kimberly Lancaster klancaster@castercomm.com
Kelly Ahern kahern@castercomm.com

HTSA Member Engineered Environments Stands Out at 2012 CEDIA ELECTRONIC LIFESTYLES® AWARDS

Congratulations to HTSA Member Engineered Electronics based in Alameda, CA on their 5 CEDIA ELECTRONIC LIFESTYLES® AWARDS for 2012!

They won awards in the following catagories:

  • Best Media Room – Gold Technical Design
  • Home Theater Awards:
    • Level 4: $450-600K – Silver Technical Design
    • Level 5: $700K and up – Bronze Technical Design

For more information about this HTSA Member please go to their website at www.engenv.com .

For a complete listing of the 2012 CEDIA ELECTRONIC LIFESTYLES® AWARDS ,as well as pictures of these installs, please go to http://www.cedia.net/awards

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HTSA Member Paragon Technology Group revealed as winner for Hidden Installation in CEDIA’s 2012 ELECTRONIC LIFESTYLES® AWARDS

Congratulations to HTSA Member Paragon Technology Group, who serves Aspen, Denver, Steamboat Springs, Telluride & Vail, Colorado, on their award for this unique installation.

CEDIA awarded them with the Bronze Technical Design in the Hidden Installation category. Below is a description of the chanllenges they faced in completeing this project and what made it a first for their company:

“When watching television or movies, the homeowners wanted to enjoy them on their 103″ plasma TV. However, when the television is not being utilized, it was important to the clients that the massive display be concealed so it wasn’t the focus of the space. The custom design is what makes the project unique.

One of the biggest challenges we encountered while trying to satisfy the homeowners’ request to conceal the plasma was the installation of the enormous custom lift. Without the crate, the Electro-Kinetics motorized lift weighed approximately 1700 pounds. It is the larget lift we have installed to date.”

For more information about this HTSA Member please go to their website at www.paragon-usa.com.

For a complete listing of the 2012 CEDIA ELECTRONIC LIFESTYLES® AWARDS, as well as pictures of the installs, please go to http://www.cedia.net/awards.

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HTSA Member Electronics Design Group Wins Twice At CEDIA 2012

Congratulations to HTSA’s Member Partner Electronics Design Group on their two awards from CEDIA!

Best Home Theater (Level II: Silver Technical Design) and Best Special Project (Silver Technical Design) – for more information and pictures of the project please see their website: http://www.prweb.com/releases/2012/9/prweb9902333.htm

Indianapolis, IN – September 9th, 2012 – Electronics Design Group, Inc, headquartered in Piscataway NJ,  was the recipient of  two national awards; Best Home Theater, and Best Special project at the annual CEDIA (Custom Design & Installation Association) Awards competition.  Called the “Electronic Lifestyle” awards, which honors the best projects completed by CEDIA electronic systems contractors (ESC) members in the past year, featured winners in such categories as Best Integrated Home, Best Media Room, Best Hidden Installation, and Best Home Theater, Best Special Project.  The Award winners were determined by a panel of expert judges that included fellow ESCs, architects, and interior designers.  Submitted projects are awarded for innovation, creativity, and technological design.

Since inception,  Electronics Design Group (EDG) has won a total of 51  national awards for its excellence in technical design and business acumen.   No other ESC in the country has received accolades of this magnitude.

“EDG is among the finest home technology integrators in our business and HTSA is extremely proud to have them as a member of our group.  Their work speaks for itself in terms of quality, attention to detail and service levels that set today’s standards in customer satisfaction.  I’ve known this team for over 20 years now and they continue to amaze me as to how unique and creative they are in created powerful home environments for their customers” said Bob Hanna, Managing Director of Home Technology Specialists of America (HTSA).

The first award “Constellation Theater” the name which reflects the evening sky ceiling, won for Best Home Theater Technical Design in the ($92,300 – $126,000) category. The system, designed for ease of use with the Control4 OSD (On screen Display) and handheld remote makes operation simple and intuitive. The  eye catching FOSI star sky ceiling, creates a spatial ambience. This home theater is surrounded by Acoustic Innovation Sound control panels, which provide acoustical attenuation of  the 7.2 Channel Integra Amplifier/Processor.  The video is powered by a LG BluRay player and an Epson ProCinema 9100 Projector, which is displayed onto an Elite PrimeVision AcousticPro screen 8’ foot wide sound transparent screen. The LCR channels play through the screen, the way a commercial cinema is designed. The B&W In-Wall 7 Channel Loudspeakers, easily play at reference volume levels, providing the realism of a premium commercial cinema. The 15 “Rocker Type” seats were used to conserve space and maximum seating volume.

The second and most prestigious award for Best Special Project,  is the world reknown 7 World Trade Center building in New York City. This  52-story, 1.7-million-square-foot building is 100% occupied, having attracted many midtown companies to the revitalized Lower Manhattan. It is New York’s first LEED-Gold certified office building.  The 10th Floor Marketing and Event Center has two state of the art conference rooms, with Cisco Telepresence. The floor space has built in sound, lighting and shading systems, and dozens of digital signage displays that provide an interactive experience of the past, present and future of the “New Lower Manhattan” . The centerpiece is the Scaled models of all 6 World Trade Center buildings using LED lighting  integrated into the Lutron lighting system, with DMX control  of 35 zones of lighting  which illuminate  various floors of the buildings , office locations, entrances, exits, nearby amenities, transportation routes, and cross streets nearest to their location. Five artistically arranged flat panels were installed to show various informational videos about the development plans. The 103”  Panasonic Plasma TV mounted flush into the wall creates the stage for full scale, guided presentations.  The systems are Controlled by Apple iPad®,  powered with Savant Solutions Technology, which can call up VOD,  (Video On Demand)  clips and presentations,  in addition to full  command control of the complete environment.  Tour guides and brokers appreciate the ease of use and familiarity of the iPad®.  In addition, the Lutron  Lighting Keypads, mounted in Trufig flush mount kits provide the visual elegance and add to the simplicity with preset control.

 “7 WTC is a very special award, especially with the 11 year anniversary of this tragic event in our countries history.  The space shows the past, present and future of what will truly be a magnificent new lower Manhattan.  We are very proud of the technology used in the space, we pushed the envelope in every way, and created an experience like nothing our industry has ever seen.  The  guidelines we were presented  during the consulting  process was very clear;  IT department approval, user friendliness, reliability, and the ability for easy  end user content management without complexity, hello…..iTunes®”.  This was an amazing, complex and time consuming project that we are very proud of” said Bob Gullo, EDG President.

About Electronics Design Group, Inc.

EDG is a pioneer in residential and business electronics technology.   EDG is recognized by its peers, associations, related trade professionals and technology  journals as one of the TOP systems integrators in the country. Providing expertise for  more than 25 years, EDG has been an award winning technology solutions provider of audio/video, conferencing systems, integrated multimedia presentation,  luxury amenity space entertainment, cardio theater, screening rooms, home theater, lighting, shade, and automation control solutions. Founder Bob Gullo has served as President of HTSA, and has been a member of CEDIA for more than 20 years. Bob is an advocate of education and provides CEU courses for the Architectural and Design Community via  http://www.edgonline.com/continuing-education/ . EDG solutions can be found in the finest residential and commercial settings. EDG solutions continue to be sought after by most discriminating  clients worldwide.

Contact:

Justin Sharkey
732-947-5543
Justin.Sharkey@edgonline.com

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Home Technology Specialists of America Appoints Director of Marketing

Chester Springs, PA – March 1, 2012 – Home Technology Specialists of America (HTSA) expands their team to increase marketing support and demand generation for their members with the addition of the Kathleen Marini as the new Director of Marketing.

Bob Hana, Managing Director of HTSA stated, “This is an important strategic investment for HTSA as we strengthen our resources to provide vastly improved marketing services and support with an increased ability to generate demand and new clients for our members. This is a key role whose primary mission is to work closely with members and manufacturers to create new and effective programs helping HTSA members go to market more effectively. Kathleen’s experience, passion and drive are perfect for this and I’m excited to have her join us.”

With over 25 years of marketing experience Kathleen’s skills range from strategic planning, program development and management, eMarketing and social media, ROI analysis, PR and more. Kathleen has managed all aspects of marketing in organizations from smaller businesses to global companies, with her most recent position as the Global Marketing Manager for Panduit. As a company that markets networking and electrical solutions, Kathleen’s key focus was unifying partner programs to drive revenue. She has also gained experience with companies such as Alcatel, NEC and 3Com where she grew market share and revenue in various channel and marketing director positions.

As Director of Marketing, Kathleen will be chartered with the development of a broad range of effective new media strategies and programs. Kathleen stated: “the adoption of social media, the dramatic growth of content marketing and the untapped opportunities in web marketing to compliment traditional marketing make this a very exciting time at HTSA. I look forward to working with our members and vendors, understanding their goals and resources and by working together we can drive demand and strengthen the businesses of our HTSA members.” Kathleen can be reached at kathleen@htsa.net or at 708-205-9292.

About Home Technology Specialists of America:

Home Technology Specialists of America (HTSA) is a national association of electronics experts who service the home and business. HTSA’s members are located in 38 states from coast to coast and each location is staffed with experts who design and install high-end audio, video, automation, lighting, and climate systems for a discriminating clientele. HTSA represents 63 dealer members, 97 storefronts, and over 425 installers nationwide.

The impeccable work of HTSA members is affirmed through references and endorsements from designers, architects, builders and clientele, as well as partnerships with real estate developers and electronics manufacturers who recognize their commitment to quality. Visit www.htsa.com for more information. You can also find us at HDLiving.com or subscribe to our YouTube channel, follow us on Twitter and on Facebook.

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Home Technology Specialists of America Appoints Bob Hana as their new Managing Director

Chester Springs, PA – October 21, 2011 – The Home Technology Specialists of America (HTSA), the leading organization of custom retailers and systems integrators, announced today that Bob Hana will become the new Managing Director of the group effective immediately.

“Our search for the right person who will become the face of our organization, provide the strategic vision for the future and build great relationships with current and prospective members and vendors came to an end when Bob accepted our invitation to join the HTSA team. The board and all of our members could not be more thrilled to have Bob join us. HTSA will become a much stronger organization as it benefits from his 35 years of experience within our industry.” states Jon Robbins, principal of HiFi House and executive committee member of HTSA.

“Bob is a proven, successful business leader in our industry, whose strong work ethic, business acumen, openness, integrity and passion is exactly what our members and vendors deserve from someone who will be leading our team into the future. He has the respect and support of all of our members and we are excited for what this means for the future of HTSA.” says Brian Hudkins, owner of Gramophone and executive committee member of HTSA.

Bob Hana was with NEC for 20 years prior to joining Sam Runco at Runco International as President. When Sam sold the company to Planar Corporation, he agreed to continue on as their World Wide Sales and Marketing VP, ensuring a successful transition of Runco into the Planar business culture. Most recently he was consulting with various companies on ways to expand and grow their businesses into new markets.

“This is a once in a lifetime opportunity to be part of HTSA and I’m excited about what the future holds and anxious to contribute to its’ continued success. I will draw upon all of my experiences, relationships, and team building and business skills to take an already successful HTSA organization and achieve even higher ground. Having known and/or worked with the majority of our members and vendors I look forward to continuing to expand on these relationships as well as create new ones that will result in the growth and success for everyone involved with HTSA. They truly are the best of the best in our industry and I’m proud and honored to be the face of their organization.” Bob Hana

About Home Technology Specialists of America:

Home Technology Specialists of America (HTSA) is a national association of electronics experts who service the home and business. HTSA’s members are located in 38 states from coast to coast and each location is staffed with experts who design and install high-end audio, video, automation, lighting, and climate systems for a discriminating clientele. HTSA represents 63 dealer members, 97 storefronts, and over 425 installers nationwide.

The impeccable work of HTSA members is affirmed through references and endorsements from designers, architects, builders and clientele, as well as partnerships with real estate developers and electronics manufacturers who recognize their commitment to quality. Visit www.htsa.com for more information. You can also find us at HDLiving.com or subscribe to our YouTube channel, follow us on Twitter and on Facebook.