HTSA Adds New Member Benefits
Expanding upon the tools and services available to specialty retailers and integrators, national buying group announces partnerships with Porte Brown, Sandler Training and 435 Digital, a Tribune Publishing Company
Barrington, IL – October 21, 2014 at 4:00pm EST – The Home Technology Specialists of America (HTSA), announced today a roster of new benefits made accessible to the group’s retail and integration members. From financial analysis and corporate training to enriched organic SEO programs, HTSA is providing real tools with real value, giving members what they need right now to fuel business growth.
“As an organization it’s important for us to not only listen and share ideas, but to act.” Said Bob Hana, Managing Director of HTSA. “As the industry’s only member-owned buying group, we take our membership’s needs seriously. Whether it’s a demand for expanded business tools or interest in bolstered web design and content services, we deliver.”
Porte Brown to Offer Financial Consultation
Porte Brown LLC, a full service accounting and consulting firm, has signed on as an HTSA Authorized Service Provider, offering complete financial and business reporting for members. Services will include annual fiscal year audits, sales-to-payroll comparisons, and broader business consulting that will empower members to set goals for years to come while determining when to add new hires, strategically plan the addition of new lines and more. Leveraging proprietary tools and resources, Porte Brown will provide members with a comprehensive analysis of their financial footing while running data against industry standards and benchmarks. By uncovering new areas of business and highlighting growth opportunities, Porte Brown will arm HTSA members with the knowledge and financial insight needed to take their businesses to the next level.
Sales and Corporate Strategy from Sandler Training
Keeping retailers and integrators abreast of the most effective sales and management protocols, Sandler Training will be developing custom training programs exclusive to HSTA members. At the foundation of each program is Sandler’s Core Competencies, a unique sales and management development methodology designed for sustainable, long-term success. HTSA members will have access to sales training support, reinforcement coaching, accountability standards and more, all aimed at strengthening the way in which teams find, sell and keep customer leads.
435 Digital Spearheads a New Class of Web Development
With the home technology marketplace constantly shifting, it’s more important than ever that CE retailers and integrators establish their digital presence. Knowing that a company’s website acts as their ‘digital front door’, HTSA has continued to support strategic web, SEO and content initiatives and is doing so once again with the addition of 435 Digital to its list of HTSA Authorized Service Providers. 435 Digital, Tribune Publishing’s Digital Services arm, specializes in a variety of services ranging from SEO and social media strategy to web design, development, and more. With an intense knowledge for what a good website entails – responsiveness, lead generation, organic SEO – the 435 Digital team will lead the next wave of member website development. HTSA members will work cooperatively with 435 Digital to develop a world-class website that not only infuses their personality but dramatically improves their organic digital presence. New site roll-outs are expected to begin in Q1 2015.
“HTSA helps our membership grow by providing unparalleled tools,” added Hana. “Tools that enable them to best manage and market their businesses. We are proud to be leading the way in offering our members fully supported benefits that matter and make a true difference to their bottom line.”
To learn more about The Home Technology Specialists of America and member benefits, please visit www.htsa.com.
About Home Technology Specialists of America
Home Technology Specialists of America (HTSA) is a national association of specialty retailers and custom integrators, who design, specify and install premier residential and commercial electronic systems. Ranging from home automation and media rooms to lighting control systems and multi-room audio, today’s digital living environments demand a specialist who helps connect the products in the home, at work or on the go, simply and correctly, while maximizing their performance. Join the conversation on Twitter or becoming a fan on Facebook.