Home Technology Specialists of America Appoints Director of Marketing
Chester Springs, PA – March 1, 2012 – Home Technology Specialists of America (HTSA) expands their team to increase marketing support and demand generation for their members with the addition of the Kathleen Marini as the new Director of Marketing.
Bob Hana, Managing Director of HTSA stated, “This is an important strategic investment for HTSA as we strengthen our resources to provide vastly improved marketing services and support with an increased ability to generate demand and new clients for our members. This is a key role whose primary mission is to work closely with members and manufacturers to create new and effective programs helping HTSA members go to market more effectively. Kathleen’s experience, passion and drive are perfect for this and I’m excited to have her join us.”
With over 25 years of marketing experience Kathleen’s skills range from strategic planning, program development and management, eMarketing and social media, ROI analysis, PR and more. Kathleen has managed all aspects of marketing in organizations from smaller businesses to global companies, with her most recent position as the Global Marketing Manager for Panduit. As a company that markets networking and electrical solutions, Kathleen’s key focus was unifying partner programs to drive revenue. She has also gained experience with companies such as Alcatel, NEC and 3Com where she grew market share and revenue in various channel and marketing director positions.
As Director of Marketing, Kathleen will be chartered with the development of a broad range of effective new media strategies and programs. Kathleen stated: “the adoption of social media, the dramatic growth of content marketing and the untapped opportunities in web marketing to compliment traditional marketing make this a very exciting time at HTSA. I look forward to working with our members and vendors, understanding their goals and resources and by working together we can drive demand and strengthen the businesses of our HTSA members.” Kathleen can be reached at kathleen@htsa.net or at 708-205-9292.
About Home Technology Specialists of America:
Home Technology Specialists of America (HTSA) is a national association of electronics experts who service the home and business. HTSA’s members are located in 38 states from coast to coast and each location is staffed with experts who design and install high-end audio, video, automation, lighting, and climate systems for a discriminating clientele. HTSA represents 63 dealer members, 97 storefronts, and over 425 installers nationwide.
The impeccable work of HTSA members is affirmed through references and endorsements from designers, architects, builders and clientele, as well as partnerships with real estate developers and electronics manufacturers who recognize their commitment to quality. Visit www.htsa.com for more information. You can also find us at HDLiving.com or subscribe to our YouTube channel, follow us on Twitter and on Facebook.
Home Technology Specialists of America Appoints Bob Hana as their new Managing Director
Chester Springs, PA – October 21, 2011 – The Home Technology Specialists of America (HTSA), the leading organization of custom retailers and systems integrators, announced today that Bob Hana will become the new Managing Director of the group effective immediately.
“Our search for the right person who will become the face of our organization, provide the strategic vision for the future and build great relationships with current and prospective members and vendors came to an end when Bob accepted our invitation to join the HTSA team. The board and all of our members could not be more thrilled to have Bob join us. HTSA will become a much stronger organization as it benefits from his 35 years of experience within our industry.” states Jon Robbins, principal of HiFi House and executive committee member of HTSA.
“Bob is a proven, successful business leader in our industry, whose strong work ethic, business acumen, openness, integrity and passion is exactly what our members and vendors deserve from someone who will be leading our team into the future. He has the respect and support of all of our members and we are excited for what this means for the future of HTSA.” says Brian Hudkins, owner of Gramophone and executive committee member of HTSA.
Bob Hana was with NEC for 20 years prior to joining Sam Runco at Runco International as President. When Sam sold the company to Planar Corporation, he agreed to continue on as their World Wide Sales and Marketing VP, ensuring a successful transition of Runco into the Planar business culture. Most recently he was consulting with various companies on ways to expand and grow their businesses into new markets.
“This is a once in a lifetime opportunity to be part of HTSA and I’m excited about what the future holds and anxious to contribute to its’ continued success. I will draw upon all of my experiences, relationships, and team building and business skills to take an already successful HTSA organization and achieve even higher ground. Having known and/or worked with the majority of our members and vendors I look forward to continuing to expand on these relationships as well as create new ones that will result in the growth and success for everyone involved with HTSA. They truly are the best of the best in our industry and I’m proud and honored to be the face of their organization.” Bob Hana
About Home Technology Specialists of America:
Home Technology Specialists of America (HTSA) is a national association of electronics experts who service the home and business. HTSA’s members are located in 38 states from coast to coast and each location is staffed with experts who design and install high-end audio, video, automation, lighting, and climate systems for a discriminating clientele. HTSA represents 63 dealer members, 97 storefronts, and over 425 installers nationwide.
The impeccable work of HTSA members is affirmed through references and endorsements from designers, architects, builders and clientele, as well as partnerships with real estate developers and electronics manufacturers who recognize their commitment to quality. Visit www.htsa.com for more information. You can also find us at HDLiving.com or subscribe to our YouTube channel, follow us on Twitter and on Facebook.
