Reaching the target market
HTSA develops and implements a national marketing program annually, which includes a newspaper insert campaign and/or
a highly targeted direct mail campaign.
In addition, HTSA offers an extensive range of resources available year-round with the Suite of Services.
What is the Suite of Services?
HTSA’s Suite of Services gives members options to choose from
when it comes to TV commercials, store signs, truck graphics and expert advertising consultation. This way, members have access to resources that are most helpful and appropriate for their store.
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With 59 members, HTSA offers its members not only a combined buying power of more than $500 million, but also a whole directory of professionals available to provide advice on sales, installation techniques and marketing tactics (and let’s not forget invitations to some of the most prestigious cocktail hours and conventions in the nation). |
