Poised to deliver powerful industry insight, comprehensive product reviews, and a sleek site redesign, HDLiving aims to educate consumers about how technology is integrated into their homes.
Barrington, IL – December 17, 2013 – The Home Technology Specialists of America (HTSA) is proud to announce Dennis Burger, a longtime industry writer, as editor-in-chief of the organization’s online magazine, HDLiving.com. Burger will be responsible for the e-zine’s content, including in-depth product reviews, installation case studies, and educational features, helping consumers to better understand and explore the possibilities afforded by home technology.
During his eleven-year tenure as a trusted industry reviewer and reporter, Burger led many key editorial initiatives across the consumer electronics industry. He began his career as a journalist under the tutelage of Brent Butterworth at Robb Report Home Entertainment magazine and most recently served as editor for HomeTechTell, the home technology arm of the Technology Tell Network. For the past four years, he has also been a regular contributor at Residential Systems, which has given him invaluable hands-on experience in the custom installation industry, and most recently he joined the ranks of writers at Home Theater Review.
"This is an exciting day for both HTSA and HDLiving.com," said Bob Hana, HTSA Managing Director. "Dennis’ dedication and extensive experience serving the consumer electronics community is well known and well appreciated. He has cultivated journalistic relationships with a wealth of leading CE manufacturers, custom integrators, retailers and organizations, which enables him to add real value to the content he produces. As the custom home technology market gains new strength, we are pleased to welcome Dennis and are eager to develop fulfilling content that will help shape the minds and decisions of today’s technology enthusiast."
"Perhaps owing to both my personal and professional experience, my real passions in the consumer electronics industry lie firmly in the intersection between custom installation and the consumer experience," Burger said. "HDLiving.com is located right at that intersection. I look forward not only to building a new audience, but also to sharing with that audience my love of the lifestyle enhancements, energy savings, and increased security that come with a professionally designed and integrated smart home."
The appointment of Burger is just one step in a series of changes HTSA is making to its consumer-facing news outlet. HDLiving.com will also undergo a complete site redesign, breathing new life into its layout, searchability and social media components. Additionally, HTSA plans to enhance the site’s appeal by adding high-definition video capabilities and user-friendly photo galleries, allowing visitors to fully experience the beauty of home technology.
Manufacturers, integrators and retailers interested in sending product news, project case studies or general announcements, can reach Burger at firstname.lastname@example.org. He will also be attending 2014 International CES on behalf of HDLiving.com and can be contacted to schedule press appointments for at-show and post-show news coverage.
To learn more about The Home Technology Specialists of America, please visit www.htsa.com.
About Home Technology Specialists of America
Home Technology Specialists of America (HTSA) is a national association of specialty retailers and custom integrators, who design, specify and install premier residential and commercial electronic systems. Ranging from home automation and media rooms to lighting control systems and multi-room audio, today’s digital living environments demand a specialist who helps connect the products in the home, at work or on the go, simply and correctly, while maximizing their performance. Join the conversation on Twitter or becoming a fan on Facebook.
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