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Home Technology Specialists of America Appoints Director of Marketing

August 22, 2012 by  
Filed under News

Chester Springs, PA – March 1, 2012 – Home Technology Specialists of America (HTSA) expands their team to increase marketing support and demand generation for their members with the addition of the Kathleen Marini as the new Director of Marketing.

Bob Hana, Managing Director of HTSA stated, “This is an important strategic investment for HTSA as we strengthen our resources to provide vastly improved marketing services and support with an increased ability to generate demand and new clients for our members. This is a key role whose primary mission is to work closely with members and manufacturers to create new and effective programs helping HTSA members go to market more effectively. Kathleen’s experience, passion and drive are perfect for this and I’m excited to have her join us.”

With over 25 years of marketing experience Kathleen’s skills range from strategic planning, program development and management, eMarketing and social media, ROI analysis, PR and more. Kathleen has managed all aspects of marketing in organizations from smaller businesses to global companies, with her most recent position as the Global Marketing Manager for Panduit. As a company that markets networking and electrical solutions, Kathleen’s key focus was unifying partner programs to drive revenue. She has also gained experience with companies such as Alcatel, NEC and 3Com where she grew market share and revenue in various channel and marketing director positions.

As Director of Marketing, Kathleen will be chartered with the development of a broad range of effective new media strategies and programs. Kathleen stated: “the adoption of social media, the dramatic growth of content marketing and the untapped opportunities in web marketing to compliment traditional marketing make this a very exciting time at HTSA. I look forward to working with our members and vendors, understanding their goals and resources and by working together we can drive demand and strengthen the businesses of our HTSA members.” Kathleen can be reached at kathleen@htsa.net or at 708-205-9292.


About Home Technology Specialists of America:

Home Technology Specialists of America (HTSA) is a national association of electronics experts who service the home and business. HTSA’s members are located in 38 states from coast to coast and each location is staffed with experts who design and install high-end audio, video, automation, lighting, and climate systems for a discriminating clientele. HTSA represents 63 dealer members, 97 storefronts, and over 425 installers nationwide.

The impeccable work of HTSA members is affirmed through references and endorsements from designers, architects, builders and clientele, as well as partnerships with real estate developers and electronics manufacturers who recognize their commitment to quality. Visit www.htsa.com for more information. You can also find us at HDLiving.com or subscribe to our YouTube channel, follow us on Twitter and on Facebook.


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